has greener, less commerical and, ultimately, more positive mission: to promote sharing over buying. It's starting with DVD's and then plans to move on to other items. This is from Jackson:
'Coming back from Rwanda or Lesotho and looking around my home, I was struck by how much stuff we all own and take for granted,” he said. Wouldn’t it be great if instead of leaving things to gather dust on shelves, we could lend them to our friends?”
“It’s like Netflix meets Facebook,” said Jackson, founder of LendAround.com. “You list some DVDs you own, invite some friends you like, and start browsing their collections. The web site helps arrange loans, and keeps track of where everyone’s DVDs are. And nobody pays anyone anything.'"